Alberto Marked the Spot Where the Forest Will Grow
By Alejandro Rigatuso, Fundador y Director de Fundación Loros·Reviewed by Alejandro Rigatuso
It was a simple gesture, but a precise one: Alberto stopped at a particular place in the territory, pulled out the device, and took the coordinates. The point was marked — 10.444723, -75.264038 — like a promise buried in the earth before the first roots have even arrived.
This sector is being considered for a reforestation effort in partnership with Decameron, and this record is the first formal step in the process. Alejandro already has the point mapped and ready to share with the organization, so that the plan can move forward with a concrete reference on the ground.
This is how the work at Los Loros often begins: not with grand announcements, but with someone who walks out to a clearing, stops, and says — here.
About the author
Alejandro Rigatuso · Fundador y Director de Fundación Loros
Alejandro Rigatuso arrived at Fundación Loros after years as Vice President of Growth Marketing at Toptal, bringing with him an unconventional perspective: he knows an animal is well by its eyes, "bright, wide open." Lorenzo, the first parrot released, recaptured several times and always set free to fly again, marked him forever. At dusk, around five-thirty, you'll find him at the Mirador de las Ciénagas or wandering around Cerro El Peligro, envisioning observation towers and hundreds of native parrots soaring over a reserve that an entire community calls their own.
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